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And I hate it. Ikonki dlya 1s 8 2. What do I love? Its ubiquity: Everybody uses it. (And if you’re running a like me, you need to be able to open whatever file the client sends in. And 95% of the time, that’s either a PDF or, you guessed it, a Final Draft file.) What do I hate?

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Well, “hate” is a strong word. I reserve that for folks like the Westboro Baptist Church, Monsanto, and shows like The Bachelor. But what do I strongly dislike about Final Draft? Three major things: Dislike 1) Its penchant for crashing in the most inopportune moments, no matter what version I have, and no matter whether I run it on my PC or my Mac. (Of course, maybe this is just me. Someone who’s worked in IT, designed networks, and built and repaired pc’s and macs for 30 years, AKA “a total computer dummy.”) Dislike 2) The interface/user experience.

It feels so, well, 1994. The game has changed when it comes to simplicity and elegance. That “1990’s desktop” feeling permeates Final Draft, and its cousin, Movie Magic Screenwriter. To strain a metaphor, it feels like I’m driving a 1994 Ford Taurus in the age of the Smart Car and the Mini-Cooper. Dislike 3) The price. $250 is a big chunk of change for most screenwriters. But I don’t blame Final Draft – they’ve created and marketed a great product that basically came to dominate the screenwriting space.

And that wasn’t just through great marketing. There are tons of great things about Final Draft, and most folks wouldn’t dream of trading their Final Draft for another screenwriting app. But remember 1992? That was the year Microsoft released their first Microsoft Office package.

It had Word, Excel, Powerpoint, and a precursor to Outlook called Mail. All for the low, low price of $799. Yet there’s something to be said about keeping your flagship product at a premium price. If Final Draft were to suddenly cut their price from $250 to $79, granted, a lot of old school screenwriters and industry professionals who use it might – might – take pause, and question whether or not their favorite venerable screenwriting software standard has dropped some of its features.

But is Final Draft really worried about that? In my opinion, speaking as a screenwriter and a script reader, Final Draft is missing the big boat right now. And that boat is: everybody’s now a screenwriter. A skiff attached to that boat is the fact that those screenwriters are moving faster and faster away from the “desktop” application, and more towards tablet-based apps and mobile apps. Final Draft appears to have caught wind of this, and has developed their Final Draft Writer app for the iPad. But here’s the big problem: That one’s $49, which, granted, is a welcome break from the $250.

But how many screenwriters are taking a look at their $249 version, and then their $49 version, and then wondering how much is missing from the $49? At the time of this post, Final Draft’s website didn’t really give a clear idea of how the two versions’ features compare. (Maybe it’s there somewhere, and I need glasses.) Point is: Final Draft can have its $249 desktop version, and its $49 iPad version, but in my opinion, based on my experience, that price point disparity can cause confusion, among both older screenwriters and younger, more mobile-oriented screenwriters. And confused potential customers tend to abandon their shopping cart.

Now, sure, screenwriters who got their start during the heady days of the typewriter, like me and many of my generation, are probably not keen on the idea of writing a screenplay on a tablet, but for thousands of young screenwriters, writing movies on an iPad or an iPhone is not as far a leap. And that’s more and more becoming the reality of screenwriting.

And, if you can even conceive it, as I’ve, admittedly, had some trouble doing: even more portable than a laptop. I’m not going to be the one who rings the death knell on the idea of desktop apps in general, but I will say this: the day of the $249 desktop app will soon be over. I’m no Final Draft company insider, but if I was the CEO, I’d take a long hard look at what sense it makes to have a desktop app priced at $249 which doesn’t seem to be much different from the mobile app priced at $49.

Please note: I’m not here to rake Final Draft over the coals. They put out a fine product, but that product is just, wellgetting old. Meanwhile, the number of new screenwriters grows every day. How many of them 5 years from now are going to be gravitating towards a $249 price point? How many of them can afford to pay their student loans, let alone finance a copy of Final Draft? But take heart!